Explore and Play At SM Beauty Playground

SM Beauty Playground, everyone’s beauty haven.

We found the perfect place for you to play and discover beauty brands. SM Beauty recently launched the SM Beauty Playground, a beauty haven where everyone can have fun swatching and discovering beauty products, from local to high-end. SM Beauty houses a wide range of beauty brands making it a go-to place for most people when buying beauty products. At SM Beauty Playground, you can swatch products, try it on, and discover new ones.

SM Beauty Playground Media Launch

There were games and activities at participating brands during the launch. Some of the games were Flormar dice game, F&S Claw Machine, Clinique Memory Game, Benefit Puzzle, Ellana Minute To Win It and BYS Word Scramble. Other activities include makeup swatching at L’Oreal, Estee Lauder, and Club Clio; and create your own makeup face chart at Pop Beauty. Aside from games and activities, there were also performances and fashion show from BYS, Maybelline and Benefit during the launch of SM Beauty Playground. Guests got the chance to have their skin checked and discover fragrances that matches their personality at the SM Beauty Playground. Truly, there are a lot of things that you can do at SM Beauty Playground.
You and your friends can also explore the SM Beauty Playground. Discover new products from these brands:
  • Premium Cosmetics:  Clinique, Bobbi Brown, Khiels, Estee Lauder, MAC, Benefit and Shiseido.
  • Popular Cosmetic Brands:  Maybelline, L’Oreal, BYS, Happy Skin, BLK, In2It, Max Factor, Covergirl, Sleek, Pop Beauty, Revlon, Clio, Jordana, Burt’s Bees, Ever Bilena, Vice Cosmetics, Bell Cosmetics and Lock make-up from Korea.
  • Top Skin Brands:  Avene, Bioderma, Sebamed, Olay, Pond’s, Glam Glow, Marula Oil, and Fillerina
  • Complete your look with Fragrance Brands:  Ralph Lauren, Giorgio Armani, Versace and Bvlgari
To know more about SM Beauty Playground, follow them on Facebook and Instagram. Don’t forget to share you experience by using the hashtag #SMBeautyPlayground.

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