GCash aims to plant 365 thousand trees in 365 days through its new GCash Forest feature
According to the Department of Environment and Natural Resources’ Forest Management Bureau (FMB), Philippines is losing 47,000 hectares of forest cover every year. We need to rehabilitate 1.2 million hectares of forest lands by 2022 to prevent landslides, ensure water availability, and preserve biodiversity. Filipinos can now conveniently contribute to environmental preservation through GCash. The leading mobile wallet in the Philippines introduced its newest ‘green’ feature — the GCash Forest, which aims to help plant trees and increase the Philippines’ forest cover.
What is GCash Forest?
It’s an in-app feature of GCash that lets the subscribers plant virtual trees which will have real-life counterparts. It aims to plant 365 thousand trees in 365 days with the help of GCash subscribers. GCash Forest is considered to be the last mile initiative of GCash that fully recognizes the emergence of an all-digital Filipino lifestyle.
“GCash Forest is about making it easier, more convenient, and even rewarding for everyone to take care of our environment for the benefit of future generations,” said Mynt CEO Anthony Thomas. “GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation.”
GCash Forest Partnerships
GCash Forest partnered with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF), and The Biodiversity Finance Initiative (BIOFIN) to implement its tree-planting initiatives. The DENR will provide land resources in Ipo Watershed which is an essential component of the Angat-Umiray-Ipo watersheds system supplying 98% of Metro Manila’s water. WWF will be providing the trees and manpower while BIOFIN will provide expertise on monitoring. To meet its 2020 targets, GCash Forest aims to rally a coalition of individuals, non-government organizations, and international organizations by leveraging the GCash platform and scale.
How to contribute via GCash Forest?
To plant trees through GCash Forest, users need to collect “green energy”. This can be collected by frequently using the GCash app. Users who get enough green energy can choose which species of trees they want to plant in a selected area at the Ipo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, as well as fun facts and updates on the growth of their trees on their GCash apps.
“Many Filipinos, especially the younger ones, care about the environment but a lot of them don’t know how they can actively take part in environmental protection. This is a barrier that GCash Forest addresses because they only need to use their smartphones — an already integral part of their daily lives — to make a difference,” concluded Thomas.
GCash Forest and Alipay Ant Forest
This feature is inspired by Alipay Ant Forest, a product operated Ant Financial, an Alibaba affiliate and the parent company of the world’s leading payments and lifestyle platform, Alipay. Via this mobile platform, more than 500 million users have planted 100 million real trees and advanced a shared vision of sustainable and inclusive development.
“The GCash Forest shows digital technology holds a huge power to mobilize people in support of sustainable development and the fight against climate change. And this power goes beyond the border and is at our fingertips through our mobile devices,” said Yan Men, Ant Financial’s Global Head of International Partnerships.” We’re more than happy to open up our technology and expertise to current and potential partners to make the world a better place.”
To know more about GCash Forest, follow them on Facebook, Twitter, and Instagram (@gcashofficial).