Wed. Nov 13th, 2019

INEX ACTIVE Empowers Women With Its Workout Wear

INEX Active

Maxine Sebastian, daughter of Senator Pia Cayetano, launched a workout clothes brand — INEX Active

A new line of workout gear, INEX ACTIVE, was launched last October 23, 2019 at the Mindful Movement Asia Pilates Studio in Bonifacio Global City, Taguig. INEX ACTIVE is founded by the daughter of Senator Pia Cayetano, Maxine Sebastian, together with her Managing Partner Juancho Palacios. The brand was launched through an invigorating Pilates session headed by Mindful Movement Asia Pilates Studio General Manager Ken Colubio and Pilates coach Regina Del Rosario.

INEX ACTIVE Founder Maxine Sebastian and her mother Sen. Pia Cayetano
INEX ACTIVE Founder Maxine Sebastian and her mother Sen. Pia Cayetano

“INEX is short for inexorable which means unstoppable and relentless as we want the name itself to be empowering. We wanted the logo to mean something, so we chose the wolf and the moon. The wolf symbolizes personal power and all that is INEXorable in every one of us; the moon is a symbol of female strength. They say when the moon is full, women are in their highest point energetically. So, we’re hoping that by wearing INEX, women will be able to bring that feeling with them,”

said Maxine Sebastian

The event was also graced by notable personalities like Sen. Pia Cayetano, beauty queen-turned image consultant Abbygale Arenas-De Leon, Ms. Earth 2015 Angela Ong, model TV-host Kelly Misa to name a few; and they had the privilege to try and enjoy the newest INEX activewear styles. The seamless structure of INEX ACTIVE sportswear is mainly made up of nylon which is soft as silk. It is also breathable, durable and odor-inhibiting in which it wicks sweat from your skin to fabric’s surface where it can evaporate. They are available in the sweetest pastels to the most energizing neons.

INEX Active launch

About INEX ACTIVE

INEX ACTIVE is passionate about finding fresh ways for women to express themselves through their activewear and ultimately sharing the joy of an active lifestyle. They are big believers in self-acceptance and self-expression. This is why they aim to provide a variety of styles that complement every body type and to encourage women expressing themselves and embrace what makes them unique.

INEX Active

Another core value INEX ACTIVE want to share to their customers is “It’s Cool 2 Care”. They are committed to slowly but surely shifting to a more sustainable business model starting with their packaging options in which their customers can choose between their reusable pouches and their 100% compostable packaging. INEX activewear is available online at inexactive.com.

Follow INEX Active on Facebook and Instagram (@inexactive) to keep updated.

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