Thu. Dec 12th, 2019

Bigger, Better, and Bolder Deals Await In Lazada 11.11

lazada 11.11

More than 11 million deals and P11-million worth of vouchers await every Lazaddict on Lazada’s Biggest One Day Sale

Bigger, better and bolder, that is what Lazada 11.11 will be this November 11. Continuously redefining the total 11.11 shopping experience, Lazada will go all out with brand partnerships, limited edition offers and exciting new in-app activities and games that will let you redeem rewards. With more than PHP 11 Million vouchers and 11 Million product offerings and massive deals and discounts, in-the-know savvy shoppers can look forward to only the best from each of their favorite product categories such as ‘Women & Men’s Fashion,’ ‘Health & Beauty,’ ‘Sports & Outdoors,’ ‘Toys, Babies and Kids,’ ‘Home & Living,’ and ‘Electronics.’

L-R: Chelsea Phua (Lazada Group Vice President for Public Relations), Neil Trinidad (Lazada PH Chief Marketing Officer), Ray Alimurung (Lazada PH Chief Executive Officer), Fiona Heng (Lazada Group Senior. Manager for Public Relations).
L-R: Chelsea Phua (Lazada Group Vice President for Public Relations), Neil Trinidad (Lazada PH Chief Marketing Officer), Ray Alimurung (Lazada PH Chief Executive Officer), Fiona Heng (Lazada Group Senior. Manager for Public Relations).

Lazada 11.11 Super Show

The country’s #1 eCommerce platform will kick off this year’s biggest one-day sale — 11.11 — with a first-ever live interactive countdown concert show. Lazada’s 11.11 Super Show will be broadcast on ABS-CBN and live-streamed on the Lazada app on November 10. The show will be hosted by the country’s top stars, Vice Ganda, Billy Crawford, Karylle and Mimiyuuh with performances from James Reid, Maja Salvador, Mayward and many more. 

lazada super show

The show will also showcase Voucher Rain, a fun, interactive game where shoppers can slash their way to collect vouchers. Partner brands such as TRESemmé, Promil, Platinum Karaoke, Sun Life, and Hyundai will showcase even more surprise performances. Hyundai will raffle off a brand-new Hyundai Reina, and shoppers can simply follow the Hyundai store on Lazada and wait for the winner to be announced on November 11. 

hyundai reina

The show will end with the biggest surprise yet – a special simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who will be performing live at our sister brand TMALL Gala Show and live-streamed on our Lazada app.

lazada taylor swift

New in-app games

Lazada’s 11.11 provides brands and sellers more ways to reach consumers through new formats and channels. They introduced new in-app games —  LazCity Wonderland, which enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers; and an in-app facial recognition game, Moji-Go, which will make it even more fun to win exciting vouchers when you play during 11.11. Users just need to match facial expressions to win coins that can be converted to vouchers. In introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.

Lazada Moji Go

“As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region’s progress in eCommerce. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business. Our Group has been experiencing 100 percent year-on-year order growth in the past four quarters, and with more than 50 million annual active consumers on our platform, I am sure this 11.11’s growth will be another record-breaker. It is already better and bolder – it may well be the biggest too!”

said Ray Alimurung, Philippines’ Chief Executive Officer.

New features

Lazada introduced its newest features during the media event kick-off. Customers can now use Lazada Image Scan on select items to purchase and add to cart the items they want to order. Customers can now also try on their favorite lip products before buying with Lazada’s AR Technology —  Magic Mirror — in brand partnership with L’Oréal.

Join in the in-app gameshow

Lazada also shared their latest innovation in shoppertainment with GUESS IT!, a 4-hour interactive live stream in-app gameshow that aired across six markets on November 4. The event set a new live streaming record for Southeast Asia, with more than 1.1 million views. In the Philippines alone. 

lazada guess it

Hosted by Sam YG, it featured Mimiyuuuh, David Guison, Bangs Garcia and Kimpoy Feliciano who competed to answer fun trivia questions and guess the price of select items. Mimiyuuuh emerged as the Guess It Queen. The game show also allowed online shoppers to participate through interactive questions, special vouchers and a list of the Must-Buy items that they could add to cart.

“Beyond just a shopping platform, Lazada aims to be a lifestyle destination. For us, that means having the best selection of brands and deals and creating the most engaging shopper experiences. For 11.11, we’re pioneering innovation even further with new interactive shoppertainment features and exciting games!”

said Neil Trinidad, Chief Marketing Officer.

Top Deals and Exclusive Offers

Enjoy discounts of up to 95% off all throughout the day, 11M+ of vouchers up for grabs from your favorite local and international brands and sellers. Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm. 

Get up to 80% on Huawei, 70% off on JBL, Jansport, and Cole Haan; 60% off on Fitflop and Home de Lux; 50% off on Philips, Xiaomi, L’Oréal, Maybelline, Chicco, TRESemmé, Tiny Buds, Levi’s and Ray-Ban; and 45% off on Pampers and Huggies.

Enjoy the most entertaining shopping experience in Lazada’s 11.11 one-day big sale. Get the best deals and biggest discounts. To know more about Lazada 11.11, visit their website and follow them on Facebook (@LazadaPhilippines) and Instagram (@lazadaPH).

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