Mickey Mouse will celebrate its 90th birthday at SM Supermalls.

In celebration of Mickey Mouse’s 90th year of magic and SM Supermalls’ 60 #AweSM years, an exclusive and spectacular Mickey Mouse merchandise will Share-A-Smile to everyone this October. The Walt Disney Company Philippines and SM Supermalls, together with SM Retail, teamed up to Share-A-Smile across 10 SM Supermalls in Metro Manila.
“Coming together to share smiles among mall-goers, we are honored to partner with Disney as they celebrate a magical milestone of giving unparalleled joy to kids and kids-at-heart,” said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing.

Share-A-Smile Caravan in Metro Manila

Mall-goers are in for an immersive retail experience until October 31 in the following SM Supermalls in Metro Manila:
  • SM North EDSA (September 17-30)
  • SM Megamall (October 2-16)
  • SM Mall of Asia (October 1-12)
  • SM Aura (October 17-26)
  • SM Southmall (October 18-31)
  • SM Fairview (October 2-16)
  • SM Manila (September 26-30)
  • SM San Lazaro (October 2-16)
  • SM East Ortigas (September 15-23)
  • SM Marikina (October 18-31)
“Mickey has become a friend of every kid and everyone who is a kid at heart. This year marks our milestone year as we are celebrating 90 years of fun, laughter, and smiles that Mickey Mouse has brought to all fans all over the world,” shared Veronica Cabalinan, Country  Head of The Walt Disney Company, Philippines. “We are happy to be collaborating with SM in a series of celebrations, activations, and retail promotions that will allow Mickey to celebrate his anniversary with all his Filipino fans.”

Exclusive Mickey Mouse merchandise

As part of the celebration, Disney and SM are releasing 60 exclusively designed Mickey-inspired shirts from SM Youth. These 60 Tees for 60 Years shirts will tell the story of the iconic Mickey Mouse. A special edition Mickey and Minnie plush toys will also be released on all Toy Kingdom nationwide to mark the milestones of both companies.

Special Anniversary Promo

With a minimum spend of Php1,000 for any Mickey ‘Share-A-Smile’ / SM 60th merchandise or Mickey Classic products, shoppers are entitled to a limited edition Mickey Tote Bag for free! Shoppers can choose from four designs.
These and more Mickey True Original merchandise such as toys, shirts, bags, stationery, home accessories, are available in SM malls nationwide. Share smiles with the family and friends today! For more information, visit www.smsupermalls.com and share your experience by using the hashtag #MickeyTrueOriginal.
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