Kids enjoyed being themselves as they walk in the runway during the launch of SM Kids’ Summer Collection.
In collaboration with Toy Kingdom, SM Kids organized a “fashion play” event where child’s play meets fashion fun as they launched their summer collection. The childhood fashion staples feature vibrant colors and whimsical prints.
SM Kids Fashion + Play
The SM Kids Fashion + Play is a grand fashion show featuring their four key lines, each with their own fresh offerings every kid will look forward to donning. It’s a playful fashion show where kids owned the runway, being themselves.
1. Swimwear Collection
First to present their latest offerings is the swimwear collection. The collection features the vibrant colors and playfulness of prints — from florals, fruits, to lovable animals. Allowing the kids to swim in style, the collection comes in one piece and two-piece combos, all in different silhouettes.
2. Tees & Denim
In this collection, SM Kids put a twist on the basics. Boy tees offer novelty graphics that echo their favorite comics while girl tees are embellished with fantasy details like unicorns and mermaids. All of these are perfectly paired with classic denim in different trend washes, offering stretch for comfort and playground wearability.
3. LOL Surprise
This collection is inspired by the famous funky dolls with a unique sense of style and personality, where kids can have fun pairing different trends together.
4. Summer Collection
The Summer collection highlights the cheerful colors of summer, inspired by familiar comforts of nature — from vibrant tones of marigold to sugary pastels inspired by the ocean. The colors are matched with an exciting array of designs — bold stripes, artsy graphics, fruits and florals. Pairing print with print is the key to a stylishly fun summer look for the kids.
Celebrating kids being kids, all in all the SM Kids Summer Collection is made to mix-and-match all summer long, letting them be themselves. The clothes are perfect for everyday wear and playtime with their simple and airy silhouettes. Each piece embraces “adaptive clothing” or inclusive for kids of all backgrounds, shapes, sizes, and personalities. SM Kids believe that all kids are accepted, beautiful and equal, that is why they deserve their own share of trendy clothing styles that bring them comfort and oneness with their peers.
When it comes to fashion, it’s truly best to start them young. The collections are now available in all The SM Store branches. For updates and promos, follow SM Kids on Facebook and Instagram.