Experience winter at SM Supermalls as they launched the Arctic in the South
All SM Shoppers from the south are invited in a thrilling and chilling journey as SM Supermalls brings you the northernmost and coldest part of the Earth — the Arctic. Dubbed as Arctic in the South, the display was launched at the mall atrium of SM City Dasmariñas last July 20 and is scheduled to be displayed in different SM Supermalls in the south.
The Arctic In The South
The giant arctic display features a life-size interactive set-up that creates an exceptional and excellent malling experience for all, especially for children. The display has eight (8) life-size replicas of Arctic animals — Polar Bear, Arctic Fox, Beluga Whale, Seal, Pacific Walrus, Orca, Caribou (Reindeer) and Humpback tail. Aside from these life-size replicas, the centerpiece give shoppers facts and trivia related to the Arctic setting and the natural habitat of featured animals which actually belong to UN Habitat’s 10 endangered Arctic animals.
Meet & Greet
During the launch of the Arctic in the South display, some arctic mascot friends also performed and interacted with children. There were also in-theme pocket activities like mascot meet-and-greet, coloring sessions, and face painting.
The Arctic in the South partnered with World Wildlife Fund (WWF) to help spread its mission which is to conserve nature and reduce the pressing threats to the diversity of life on Earth. The campaign is a platform for shoppers to be informed of the impact of global warming in the Arctic region.
Just like its previous creative activations and massive displays — Dinos in the Mall (2017) and Jungle Safari (2018), the amazing sub-zero adventure will also travel to your favorite South Luzon SM Malls in Cavite, Batangas, Laguna, and Bicol.
To know more about the Arctic in the South, follow SM City Dasmariñas on Facebook and Instagram.