Are you the happiest Pinoy?

It’s the time of the year again where Cebuana Lhuillier, the country’s largest micro financial services company, searches for the Happiest Pinoy. Started in 2009, this competition aims to celebrate the indomitable spirit of resilience and positivity of every Filipino. It is alway their way to recognize and give honor to outstanding Filipinos who best represent the said values.
“Cebuana Lhuillier has always believed that Filipinos are one of the most resilient people in the world. We have always faced life’s challenges with optimism, faith, and a can-do attitude, — and we believe that this should be recognized and encouraged at all times. We have been celebrating this culture of happiness and resilience through the Search for the Happiest Pinoy since 2009,” said PJ Lhuillier Group of Companies President and CEO Jean Henri Lhuillier.
Did you know that the Philippines ranked third among the happiest countries in the world according to the released results of Gallup poll early this year? Yes, we are! The survey even revealed that Filipinos exude a positive outlook in life in spite of economic uncertainties and financial upheavals. Each one of us is qualified and nominated to be the Happiest Pinoy this year. Here are the mechanics on how to join the 2018 Search got the Happiest Pinoy which is now on its 10th year.


The competition has ten categories: Youth, Senior Citizens, Overseas Filipino Workers (OFWs), Lingkod Bayan, Professionals, Manggagawang Pinoy, entrepreneurs, employees, persons with disabilities (PWDs),  and LGBTQ community. There will be one finalist in each category who will bring home Php50,000 each. Among the category finalists, the 2018 Happiest Pinoy will be selected by a panel of judges and representatives of Cebuana Lhuillier. The Happiest Pinoy will take home Php1,000,000 tax free plus he/she will be part of the exclusive group of upstanding Filipinos composed of 2009 Happiest Pinoy winner Winston Maxino, 2012 Happiest Pinoy winner Rommel Arellano, and 2015 Happiest Pinoy winner Richardson Navor.
Happiest Pinoy

How To Join

1. Choose one among the ten categories that best applies to you.
2. Fill out the application form. There are three ways to access the Happiest Pinoy application form:
             a. Via SMS
                 Type Cebuana HP full name/birthdate(mm-dd-yyyy)/category code
                 Send to : (Globe/TM) 09178782453 or (Smart/Talk ‘N Text) 09209582455 or (Sun) 09328428562
An automated SMS notification will be sent to the user immediately upon receipt of required details.
              b. Via Website
               Log on to and fill out the application form completely with your details.
                c. Via Cebuana Lhuillier branch
                   Go to any Cebuana Lhuillier branch nationwide and ask for the application form. Fill out the form completely. Once filled out, submit the application form and attachments to the nearest branch or send through carrier to the following address:
                  Cebuana Lhuillier IMCG Office-PR and Events Department
                  12/F Pacific Star Bldg., Sen. G. Puyat Ave. cor. Makati Ave., Makati City, Metro Manila 1227
3. Answer the essay.
Tell us your life story. (The following questions must be addressed in the narration of your life story: How were you able to demonstrate your “Can Do!” attitude in life? What events in your life did you demonstrate your resilience and inner strength? How did you positively impact the lives of those around you? Give examples for each.) Attach/Upload photo and documents to support your entry.
Happiest Pinoy
Contestants will be held accountable to any issues that may arise with regard to the originality and authenticity of the entry. From this round, only 50 participants (or the top five representatives of each category) will advance to the semi-finals for screening. Entries will be accepted from May 22 to November 13, 2018 only.
For more information about the competition, visit their website or follow them on Facebook.


Cebuana Lhuillier is the Philippines’ largest lending network that offers micro loans, remittance, micro insurance, bills payment, e-load, and business-to-business micro financial solutions services. For 31 years, Cebuana Lhuillier continues to provide fast, easy, secure, and convenient offerings to its clientele through more than 2,200 branches nationwide, an overseas branch in Hong Kong, and a marketing office in Dubai, UAE.

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