SM Cinema created an interactive Maleficent 2: Mistress of Evil display featuring Braille system
SM Cinema’s reel to real exhibits has been one of the much-awaited displays by moviegoers all year round. And for the newest installment of the Disney movie, Maleficent, SM Cinema made it an inclusive experience.
SM Cinema’s Vice President for Corporate Marketing, Ruby Ann O. Reyes shared, “Watching movies is a well-loved recreation and we want everyone one to experience the joy it brings. We are continuously working to bring an inclusive movie experience to as many people as possible.”
Dubbed as “Welcome to the Moors”, this Maleficent-themed display features themed tunnels and three rooms incorporated with Braille system to let the visually-impaired children experience the whimsical charm of Maleficent 2: Mistress of Evil as well. The exhibit transports the moviegoers to different worlds based on the movie.
The launch of “Welcome to the Moors” exhibit was joined by impaired children from Deaf and Blind Foundation Philippines who also had fun during the tour and games. The Welcome to the Moors installation will be available in S Maison from October 10-16 and SM Southmall from October 17-23.
Catch Maleficent: Mistress of Evil starting October 16 in SM Cinema’s regular, IMAX and Director’s Club branches nationwide. Follow SM Cinema on Facebook and @SM_Cinema on Instagram for the latest updates and promotions.