Meet The BEAR-y Cute ‘Joy’ Squad Of SM Supermalls

SM Supermalls celebrated Happy Bear Day with its Joy Squad

SM Supermalls introduced the all-new Joy Squad in celebration of Happy Bear Day last December 1. It aims to bring a merrier holiday celebration elevating the fun, excitement, and spirit of joy this season of giving, especially among kiddie shoppers in SM malls nationwide! 

joy squad

“For eight years, SM has continued to spread the joy during the holiday season with SM Bears of Joy and help kids in need. And #HappyBearDay on December 1 is SM’s special one-day online and on-ground celebration dedicated to inviting families, especially children, across the nation to share the joy and teddy bears’ warm hugs with the less fortunate children from participating SM malls’ partner beneficiaries,”

said SM Supermalls COO Steven Tan.

During the #HappyBearDay at select malls, SM Bears of Joy shoppers were treated with extra kiddie treats. Joy Squad lovers can also comment their photos on the official promo post on SM Supermalls’ Facebook page for a chance to win SM GCs!

This year’s Joy Squad represents some of the top dream jobs of kids worldwide. It is composed of AJ (Ariana Joy) The Star, FJ (Franco Joy) The Savior, PJ (Paul Joy) The Hero, and CJ (Carina Joy) The Achiever. SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities. Get a pair of these toy bears for P200  ̶  one to keep and the other for charity. 

Happy Bear Day

SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom. It is available in SM Supermalls nationwide until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit  

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