Fri. Feb 26th, 2021

Johnson’s Promotes Active Play For Child’s Learning Development


Johnson’s encourages parents to let their children have play days

No doubt that children loves to play whether indoors or outdoors. Don’t you just love to hear your child’s laugh or see them play to their little heart’s content? What’s great is that they can also learn through playing which makes learning fun.

“To a child, the world is a huge playground where they can create and imagine anything they want. What we at Johnson’s want to highlight is that playing doesn’t end at fun. It really is about learning through free play where they can gain skills like teamwork, creativity, problem solving, and body coordination,” said Alde Po, Senior Brand Manager of Johnson’s Baby Philippines.

Play Days 2019: Sa Laro Natututo

This year, Johnson’s Baby brings you their annual Play Days program which started in 2012 and aims to bring light in the importance of playing in children’s learning and development. Every year, it’s their mission to make playtime more meaningful, focusing on the idea of Play To Learn (Sa Laro Natututo). The program targets the creativity, teamwork, body coordination, and problem-solving skills of every child. 


“We have noticed that playing is becoming less of a priority to moms and dads when playing is actually where a child builds many foundational life skills they need. We want to bring the fun into learning with an event that teaches mom and dad how playtime can be enjoyable and educational as well. We also made sure to give parents various tips that they can do from the comfort of their own home so the fun does not stop from the event,” Alde added. 

Last March 24, Johnson’s launched Play Days 2019: Sa Laro Natututo — a effort that acknowledges the importance of play and how it can benefit your children. It’s a call for all parents to recognize the importance of your little one to be outside actively experiencing life instead of being confined inside your home, in front of any digital screens. It features different play zones — Blue Think Tub, Pink Showdance Zone, Yellow Imagiland, and Flower Zone — letting the children have a fun learning experience. These four zones highlighted how a child can learn different skills like problem-solving, self expression, communication, and flexibility. 


Johnson’s Active Play

Johnson’s incorporated their Johnson’s Baby Powder Blooms product, their most fragrant powder that will be every parents’ hero when the summer heat comes creeping in; and the Johnson’s Shiny Drops Shampoo which levels up the fragrance for a long lasting, refreshing no tears play day. The leader in baby care products surely knows how to ensure the freshness of your kids in their need to play outdoors while keeping them protected against any yucky odors and sticky inconveniences that come with their daily adventures.


Active play allows your children to experience and learn firsthand about the world, giving them the opportunity to have a multi-sensory understanding of the beautiful planet they live in. Join the movement and let your child enjoy active play.

To know about Johnson’s, follow them on Facebook. Johnson’s Baby Active Kids products are available in leading supermarkets, drug stores, and department stores nationwide.

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