Singaporean Soy Milk Brand Joybean Is Now In PH

Experience a new joy in soy as Joybean is now spreading joy in the Philippines

The newest drink craze from Singapore opens its first-ever pop-up store in the Philippines. Joybean, originally known as Jollibean in Singapore, is ready to spread joy in the Philippines with its first store located in Greenbelt, Makati City. It’s the freshest Singaporean concept in the Philippines to join BreadTalk, TWG, and Toast Box (now Nanyang). Brought to the Philippine shores by Joybean Food Masters Corp., the launch of this newest milk craze was spearheaded by its President, Norman Raquel, the Chairman of the Board, Frederick T. Siy, and the Senior Vice President of Jollibean Foods Pte Ltd., Luis Daniel. The second pop-up store is set to open soon open in SM Fairview later this year.

Joybean store facade

A healthy alternative for milk tea lovers

Admit it or not, we always get excited when there’s a  new drink in town. Joybean is not just your ordinary drink. This popular Singaporean soy milk brand offers a premium yet affordable, guilt-free, soy-based products that are way much healthier.

store facade

“We’re aware that Filipinos are huge fans of milk tea, so we’re delighted to bring  a soy-based milk tea line to cater to this craving but with a healthier, lactose-free version that has less sugar and calories,” said Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines.

Vegan-friendly and non-GMO

The Joybean drinks are made of soybean milk which is plant-based and is a good source of protein so you won’t have to worry about compromising your diet. Plus, they are made of Grade A, non-GMO, and single variety of IP Canadian soybeans. This makes it all vegan-friendly and does not contain any animal or animal by-products. It tastes just like your usual favorite drink, but with more health benefits. The must-try drinks are the Brown Sugar Soy Milk, Chocolate Joy Freeze, and Wintermelon Milk Tea.

Joybean management
Present in the turnover ceremony are the following (from L-R): Norman Raquel, President, Joybean Food Masters Corporation; Frederick T. Siy, Chairman of the Board, Joybean Food Masters Corporation; Sydney Quays, Group CEO of Berjaya Food Berhad; Luis Daniel, Senior Vice President, Jollibean Foods Pte Ltd.


Apart from being a healthy alternative, Joybean also supports sustainability. Each drink comes with a straw made of bamboo, sugar cane, and coffee to help the environment. The food packaging is also eco-friendly and biodegradable. Through this, Joybean aims to encourage its customers to protect Mother Earth one sip at a time.

Freshly-made on-the-go snacks

Aside from the healthy drinks, Joybean is also offering a wide range of flavorful snacks that is freshly-made every day to match your chosen drink. You can order delicious pancakes in three variants; crispy, the Mee Chiang Kueh (traditional turnover pancake), and mini pancake rolls. They also have pudding and bean curd on the menu which one can enjoy individually or as a group with friends and family.  

Singaporean snacks

“Everything is prepared fresh at the start of each day, and Joybean ensures these snacks contain no preservatives and no food colorings. They complement well with our soy milk drinks, plus they’re easy to consume and especially for the millennials who are in full swing.”

Discover the new joy in soy today. Drop by at Joybean’s pop-up store located in Greenbelt 3 (across Seattle’s Best Coffee). For more details, follow Joybean on Facebook and Instagram. 

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