Everyday is Playday kicks off summer at SM Supermalls
Kids will enjoy all play, all fun, all day, all summer together with the whole family as SM Supermalls bring back Everyday Is Playday at SM City North EDSA, along with 17 other malls. With Everyday Is Playday, SM Supermalls become a venue for kids to play. There will be more than twenty global brands who will be launching their latest toy collections in SM City North Edsa as well as 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkins who will tour all the 18 malls in a series of exciting shows and meet and greet sessions.
What makes this year’s campaign much bigger and stronger are the growing partnerships of SM Supermalls with Sony Playstation, Fujifilm Instax, Pay Maya and Globe G-Cash which will give their loyal customers great deals and fun experience throughout summer. Get 30% rebate every time you purchase toys through mobile payment (PayMaya or Gcash) and experience a fun and exciting technology in our days of play this summer.
There will be a launch of Shimmer and Shine’s newest toy collection on May 5-6 at the Block Atrium on SM City North Edsa. Shimmer and Shine is the top rating Nickelodeon show about a twin genies-in-training who grants wished to their human friend, Leah. The show highlights the importance of teamwork, resilience and overcoming obstacles. Definitely a show that our little girls shouldn’t miss.
For the 90’s kids, they will surely love the huge comeback of Beyblade which is happening on August 31-September 2 at the Annex Activity Center of SM City North Edsa. Early this year, there was a Beyblade Championship Tournament in SM City North Edsa wherein the Leg 1 winner will be sent to Japan this month to compete in the Asian Championship. There will be a second leg this year wherein the winner will compete in the World Beyblade Competition in Paris.
Aside from these, the whole family will surely enjoy the activations of Hasbro Gaming from April to October this year at SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Parañaque. The activations will engage families and friends through toys, games, and life-sized versions of gaming toys including Monopoly, Jenga, Pie Face, Connect and Twister.
A combination of entertainment and education, Nutty Scientists will have a roadshow all around SM Supermalls in Metro Manila. Kids will have fun in the spectacular, interactive and educational activities and workshops that are in store for them. Expect hands-on activities that will be led by professionals.
What makes this year’s campaign very special is the partnership with DSWD partner charities and organizations including SOS Children’s Villages Philippines, with the help of SM Cares, where they will be joining the series of shows and events. To know more about the exciting toy launches and events, follow SM Supermalls on Facebook and Instagram.