GUESS launched its Fall ‘20 Collection with international actor and singer Michele Morrone as the new face of GUESS Men’s
GUESS is excited to introduce the new worldwide face of GUESS Men’s, Michele Morone in time for their Fall/Winter ‘20 Collection campaign. An actor and singer, Morone is known for his lead role in 365 Days, a Netflix film that is currently streaming in 200 countries. He became popular for his performance and soundtrack in the film, proving to be multi-faceted superstar who has gained traction on social media rapidly, with approximately 10 million followers on Instagram alone.
Fall/Winter ‘20 Campaign
In line with the newest collection of GUESS, a digital campaign was staged under the creative guidance of GUESS Chief Creative Officer Paul Marciano and shot by fashion photographer Nima Benati at Villa Erba in Lake Como, Italy. A historic place, the Villa Erba is once home to internationally renowned movie director Luchino Visconti, making it a perfect setting for an iconic campaign.
“I had a brief meeting with Michele at my hotel in Lugano last June and we immediately had a strong connection,” says Paul Marciano. “Michele is an extremely hard worker, and a very ambitious and decisive man and these are all qualities I deeply appreciate. In a matter of minutes, we knew we were going to work together and a few weeks after that very first meeting we met again in Lake Como to shoot these spectacular images.”
“The moment I met Paul, I knew I found a new mentor and friend,” says Michele Morrone. “We share the same values and goals. It’s an incredible feeling being able to have fun on set doing what I love, while having a sense of comfort that I’m now part of such an amazing family. Family and loyalty are important to me, and I want to take this brand and treat it as my own.”
GUESS Fall Collection
The campaign marks the launch of the new GUESS men’s collection featuring Michele Morrone. This season’s collection reflects the brand’s new focus on elevated, classic, and high-quality styles. Shop for your favorite GUESS logo shirts, GUESS Fashion knits, GUESS Denim jeans and jackets, and their new GUESS mens polo that will match your everyday style this season.
You can find the GUESS Fall ‘20 collection in-store and online. For more details, follow GUESS PH on Facebook.