Philam Life Launched AIA Critical Protect 100 In PH

Philam Life introduced its latest product — the AIA Critical Protect 100

Based on studies, the average cost of critical illness is about PHP2 million while the average actual claims, according to Philam Life, is only about PHP100,000-500,000. So where does the remaining balance to cover the expense will come from? 

“Being diagnosed with cancer at such a young age was a huge scare for me. Illnesses like cancer is supposed to come when you’re old and you’ve lived life to the fullest, not when you’re just starting to have fun,” said Wil Dasovich, Philam Life Brand Ambassador. “It was such a wakeup call for me to start thinking and preparing for my future, now that I’ve been given a second lease in life.”

Wil Dasovich
Wil Dasovich | Vlogger/Influencer

In the 2018 Healthy Living Index Study conducted by AIA Group, Philam Life’s Hong Kong-based parent company, the survey revealed that a staggering 78% of Filipinos surveyed are expecting the government to shoulder the cost of treating critical illnesses. Many people have actually battled critical illnesses unprepared. The future is truly uncertain, that’s why Philam Life is committed to create innovative products that help protect Filipinos against the uncertainties of critical illness such as the newly launched AIA Critical Protect 100.

What is AIA Critical Protect 100?

AIA Critical Protect 100, or AIACP100, is the second series of their health product, powered by Philam Vitality, which helps people race against risk. Unlike other health products, it offers comprehensive health and protection benefits from 0-100 years old with coverage for up to 100 minor and major illnesses including cancer, heart attack, or stroke. There is also an option to include riders which give increased coverage for gender-specific cancers like ovarian or prostate, as well as financial benefits during the recovery period and plan protection for loved ones.

“Most couples our age are probably more concerned about saving up to invest in property or splurging on trips. As brand ambassadors of Philam Life, Solenn and I have become more aware of the importance of life insurance and protecting ourselves from illnesses or untoward events in the future. Investing and saving for the future are important but we’ve come to understand that protection is the most basic need that we have to address first. Living a healthier, longer and better life comes easily when you know you’re protected,” added Nico Bolzico, Philam Life Brand Ambassador.

Nico Bolzico
Nico Bolzico | Businessman & Celebrity/Influencer

What is Philam Vitality?

Philam Vitality is a game-changing wellness program of Philam Life that helps encourage the right behavior by incentivizing customers with rewards through an app. The program is divided into three parts: 

Philam Vitality app
Philam Vitality app

(1) Knowing your health through a series of questions which allows you to identify which needs improvement.

(2) Improving your health in order to live a better and healthier life. 

(3) Rewarding yourself through the Philam Vitality app. The app allows you to set a healthy habit and reward yourself whenever you hit the weekly goal. Rewards include free coffee or tea from The Coffee Bean & Tea Leaf, SM Cinema Tickets, GrabCar vouchers, Globe postpaid and prepaid credits, on top of preferential discounts from program partners like Toby’s Sports, Garmin, Gold’s Gym, UFC Gym, Hi-Precision Diagnostics, Makati Medical Center, Enchanted Kingdom, Philippine Airlines, Seda Hotels and SM Cinema.

“As a Philam Vitality member, I’m not just protected by life insurance; I’m also rewarded for living a healthier, longer and better life. The program can help prevent the onset of critical illness by challenging and motivating me to meet my weekly fitness target and rewards me for living healthy. This year, Philam Vitality gives stronger motivation to live better with its bigger and bolder rewards that include more instant weekly rewards such as free coffee and cinema tickets, as well as a chance to win a fitness device and a trip to El Nido, Palawan,” said Philam Life Brand Ambassador Raymond Gutierrez.

Raymond Gutierrez
Raymond Gutierrez | Host & Celebrity/Influencer

Visit to know more about AIA Critical Protect 100 and the Philam Vitality program. Follow them on Facebook for the latest updates. You may also contact them via email at or call them at (02) 528-2000.

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