Phoenix SUPER LPG “Sarap Pala Magluto” Recognized At Agora Awards

The “Sarap Pala Magluto” campaign of Phoenix SUPER LPG received recognition from Agora Awards

Affirming its role as the Filipino’s new trusted cooking partner, Phoenix SUPER LPG was recognized at the 40th Agora Awards, with the help of a strategic marketing campaign that highlighted the unparalleled three-in-one features of safety, reliability, and convenience. Its innovative German-made SRG regulator-indicator was part of the winning entry that earned Phoenix Petroleum the distinction of being the Marketing Company of the Year, which is considered to be the most prestigious honor given in the local marketing industry. Citations such as the Agora Award’s Marketing Company of the Year are a testament to Phoenix’s intimate and genuine knowledge of its customers and stakeholders, and its keen orientation and commitment toward marketing excellence are what it continues to uphold as its key strategy in disrupting an already tight and competitive market.

“In the last few years, we have aggressively endeavored to connect with our customers and build a solid relationship with our market. This is also part of our thrust to offer the best customer experience as we transform Phoenix into a multi-industry consumer brand. From a little-known brand several years ago, Phoenix now ranks third in terms of patronage and loyalty, and it is largely because of our best-value offerings complemented by innovative marketing and communication campaigns,”

said Phoenix chief operating officer Henry R. Fadullon.
Photo shows Phoenix marketing team led by assistant vice president Celina Matias together with Phoenix chief operating officer Henry Fadullon at the 40th Agora Awards
Photo shows Phoenix marketing team led by assistant vice president Celina Matias together with Phoenix chief operating officer Henry Fadullon at the 40th Agora Awards

Phoenix SUPER LPG boasts a German-made SRG regulator with improved safety features including a safety valve that stops LPG flow in case of leakage, an easy snap-on mechanism and secure connecting system that guarantees easy installation and movement, and a reserve indicator that lets users know how much content is left, so the usual guesswork of when to re-order is avoided.   

“Phoenix SUPER LPG, with its German-made SRG regulator-indicator, is a revolutionary product meant to spread the joys of cooking to Filipinos across the country. It offers the safe, sigurado and simple cooking experience, banking on its distinct features that prove to be of great value to every kitchen. We are proud of this recognition from Agora as it affirms our belief to put the customer in the heart of our business,”

said Phoenix AVP for integrated marketing & strategies Celina Matias.  

With its vision to be an indispensable partner in the lives of Filipinos, homegrown company Phoenix Petroleum has risen to the challenge of innovation in the otherwise mature market of liquified petroleum gas when it started its LPG business in 2018. Since then, the company has been aggressively pursuing the market.

Phoenix sought to highlight SUPER LPG as a new cooking partner in Filipino homes when it launched in 2019 the “Sarap Pala Magluto” campaign bannered by its exclusive brand ambassador, singer, and actress Sarah Geronimo. Followed by a series of community-based activities and events such as cooking demos and product promotions, Phoenix SUPER LPG has effectively positioned itself as a valued new member of the Filipino household.

To make the products even more accessible to consumers, Phoenix unveiled its network of SUPER Hubs—standalone stores where customers can buy Phoenix SUPER LPG products and the new SRG regulator. To cater to today’s tech-savvy generation of culinary enthusiasts, online delivery is made available through Phoenix’s official website ( and through the special delivery hotline #SUPER (#78737).

Since its launch, Phoenix SUPER LPG enjoyed a 15-percent increase compared to the previous year’s LPG sales. Phoenix’s LPG network also saw 45 additional dealerships in the past year and continues to grow. Know more about Phoenix SUPER LPG by following them on Facebook.

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