The Unveiling Of The Christmas Town at SM Southmall

The musical production was about the wonderful tale of The Christmas Town featuring Elle, the event organizer of the town’s annual Christmas celebration, and how she rounds up the important characters of Christmas – the elves, glitters and sparkles, and snowman. During the execution of the event, however, the characters are unwilling to participate with each other, leaving Elle a dull celebration. In the course of the story, the characters settle their differences and work together to achieve the merriest Christmas they will ever have had.

Aside from The Christmas Town launch, SM Southmall has other holiday activities in store. When they purchase a pair of Bears of Joy teddy bears at the event center from November 9 to December 17, kids can experience the magic of Santa’s Workshop. You can meet and greet Santa Claus himself and have your photo taken at the event center every Sunday of November and December.

Feel the Yuletide cheer as SM Southmall serenade you with your favorite Christmas carols at the Foodstreet concourse every Saturday in December. Visit the Ice Skating Rink every Saturday of December and witness the dazzling performers let it go on the glistening ice.

Enjoy the Double Weekend Holiday Sale on November 18-19, 25-26 and shop ‘til you drop. You can also join the 100 Days of Christmas countdown by posting your most festive holiday photos with the hashtags #SMSouthmallChristmas and #100DaysOfChristmas featuring the mall’s holiday decors and upload it on Facebook or Instagram to get a chance to win exciting prizes. All Christmas activities are supported by Four Seasons.

Truly, SM Southmall satisfies the wishes of its people. Whatever the season, the occasion or the time of the year, SM Southmall welcomes the community with open arms.