GoWell Campaign: Sun Life And Fitness First Announce Partnership

Sun Life Financial is teaming up with premiere health club Fitness First to help more Filipinos get on track with their health and wellness goals through the GoWell program.


GoWell is Sun Life’s health and wellness community that promotes holistic wellness through a fit and active lifestyle, eating healthy, and living a balanced life. Its website, www.gowell.com.ph, offers fitness and wellness content with articles from experts; while community workouts and fitness classes are also offered to its members.


With the partnership with Fitness First, group classes at select Fitness First branches will be offered to GoWell Gold members for free. All participants will receive tokens for attending said GoWell classes. Community workouts will also be mounted jointly by Sun Life GoWell and Fitness First, while Fitness First events will also be supported by GoWell. Moreover, a series of workout videos featuring GoWell ambassador Bubbles Paraiso and Fitness First ambassador Chris Everingham will be released regularly for the rest of the year via the GoWell website and social media to encourage more people to get fit.

Sun Life-Philippines President/CEO Riza Mantaring giving her opening remarks at the press launch.


“With both Sun Life and Fitness First committed to being the Filipinos’ partner in their health and wellness journey, the possibilities in the horizon definitely look exciting,” Sun Life Chief Marketing Officer Mylene Lopa said. “We aim to spark the Filipinos’ enthusiasm to pursue their fitness goals and they can look forward to more initiatives from this partnership.”


This sentiment was echoed by Mark Ellis, Country Manager of Fitness First Philippines. “Teaming up with Sun Life and its GoWell program is a natural fit as we share the same vision to help every Filipino go further in life through health and wellness. Health is indeed wealth and we are glad to share our core expertise to as many Filipinos as possible through this partnership,” he said.


Fitness First-Philippines’ Country Manager Mark Ellis giving a message about the GoWellxFitnessFirst partnership.


But apart from health and wellness, the partnership will also promote financial literacy. Select Fitness First members will receive Personal Accident insurance from Sun Life, while financial literacy sessions will be conducted for Fitness First instructors.


“Apart from achieving their fitness goals, this partnership with Sun Life will help secure our members and also educate our employees in financial literacy, both of which are significant in attaining a well-balanced lifestyle.” Ellis adds.


“Health and wealth go hand in hand, and we’re happy that collaborating with Fitness First will also give us a new venue to promote financial literacy,” Lopa said.

To join Sun Life’s GoWell community, access tips and articles from experts, and avail of the perks and rewards that come with the membership, simply log on to www.gowell.com.ph and create an account for free.


About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of insurance, wealth and asset management solutions to individuals and corporate clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2016, Sun Life Financial had total assets under management of $903 billion. For more information, please visit www.sunlife.com.


Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

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