TOMS Philippines launched their newest campaign, Stand For Tomorrow, with global change maker Arianna Cowper
The footwear and lifestyle brand TOMS, recently launched their global Stand For Tomorrow campaign in the Philippines. Known for their One for One giving-focused business model, TOMS has donated one pair of shoes to a child in a developing nation for every pair sold consumers since 2006, delivering a staggering 93 million pairs to date. The brand also has additional fundraising that provided 740,000 sight restorations and 720,000 weeks of safe water to communities in need around the world.
Stand for Tomorrow
TOMS newest initiative aims to create a broader impact by partnering with powerful local change makers who take a stand on issues that matter. It will address some of the most pressing issues of our time, initiating project-based investments with local non-profits and changemakers across the globe. The Stand for Tomorrow campaign was launched along with Arianna Cowper, who stands for Courage, at the SM Mega Fashion Hall.
“I strongly believe that every child has the right to be protected and safe from sexual abuse. I have been volunteering to New Cribs to help them recover. I wanted to be a voice that helps these children to have more support because I know there are more out there that needs help and that they can get help. I am proud that I can share this advocacy with TOMS through this campaign and their new collection.” enthuses Ariana Cowper.
“I chose CRIBS Foundation as I also share the vision of a world free from abuse and I would like everyone to stand for a good cause and have the courage to take it” adds Ariana.
Arianna is a young Filipino model who is a dedicated volunteer at the New Beginnings Program under CRIBS Foundation, a home for young women who are working to overcome sexual abuses.
Amy Smith, Chief Giving Officer at TOMS, said, “Our commitment to health, education, and economic opportunity has never changed, but the world we live in has. That is why we are continuing to evolve and put our company and profits towards solving the problems that impact our world today.”
“TOMS is a brand that believes in a better tomorrow. Globally we have been able to give over 93 million pairs of shoes with our One for One program. We are now taking our advocacy further with Arianna Cowper and supporting New Beginnings, a program of CRIBS Foundation to help the 26 girl-survivors who have been sexually abused to heal and be able to reintegrate into society.” quips Camile Banez, Brand Head of TOMS Ph.
The Venice Collection
Aside from the campaign, TOMS also launched the new Venice Collection which reminisces the birthplace of TOMS, Venice, a city of color where culture is king and inspiration is queen. The new collection showcases a refreshing take on their classic designs and offers a bold selection with chunky, sneaker-like cupsoles on the iconic silhouettes — the Alpargata, Cordones, and Botas. And to add attitude on the new collection, they feature neon iridescence, ‘90s flair, and funky, statement-making platforms.
“TOMS Venice Collection is colorful, inspiring and we invite everyone to support the cause in every sole,” says Camile Banez. “This collection expresses our passion as we encourage those that are curious, the adventurous and those that believe that they can make a difference.” Adds Camille.
TOMS Venice Collection is now available in SM Megamall, Powerplant Mall, and Glorietta 4. To know more about the campaign and the new collection, follow TOMS on Facebook and Instagram.